Strategic Planner

Free Agents Marketing
Oct 2015 – Present

  • Lead Planner for an agency whose main responsibilities include the creation of all creative briefs, lead on all research initiatives, and development of all strategic work sessions for existing and potential clients.
  • Provide strategic leadership and collaborate with digital, media, PR and creative teams to identify target audiences, develop creative strategies, build comprehensive marketing plans and evaluate campaigns.
  • Manage client relationships and ensure projects are delivered on time and on budget.
  • A key member of the business development team responsible for managing proposals and new business pitches who has been an integral part of winning pitches.

Junior Strategic Planner

Free Agents Marketing
Feb 2015 – Oct 2015

  • Helped build and organize planning projects and materials including creative inspiration/stimulus,  project briefs, audience analysis and profiles andAudience Experience Mapping
  • Worked with Account Coordinators to develop a working knowledge of the clients’ business including  the category, the competition, the brand equity, etc.
  • Developed strong relationship with each department within the agency and at times clients to monitor and uncover business/customer trends and behaviors within each discipline (i.e.: Media, Interactive, PR)

Graphic Designer

Free Agents Marketing
Feb 2013 – Feb 2015 

  • Responsible for maintaining brand standards and consistency across all marketing initiatives including billboards, brochures, website design, marketing materials, direct marketing, and digital advertising,
  • Managed and executed multiple ongoing projects (up to 50 per week) while delivering work on time
  • Trained new hires and oversaw department in managers absence 

Freelance Graphic Designer

603 Brewery
Jan 2011 – Aug 2017

  • Developed entire 603 Brewery brand identity including logo, label and can design and marketing materials.
  • Responsible for maintaining brand standards and consistency across all product and marketing platforms.
  • Work collaboratively with marketing team to identify new opportunities for growth among products.

Graphic Designer

Riggs Ward Design (via Techead)
Aug 2012 – Oct 2012

  • Designed and Executed graphics large museum exhibitions at the University of Virginia, the Library of Congress, and the National Museum of Health and Medicine.
  • Prepared files for large scale files for printing
  • Worked as a team member to reach design consensus for various exhibitions