A small sample of projects I have worked on.
I'd love to talk with you and share more.


Boost Promotional Branding  

NewClients Promotional Marketing is one of the largest promotional product companies in the nation. The name NewClients was not only confusing but actually a barrier for attracting new business. What started as a brand refresh quickly turned into a full rebrand. Through employee and customer interviews it became clear they did so much more than just put your logo on something, they created experiences and real connections between people and brands. From this insight, Boost Promotional Branding was born. 

This new identity defines the drive for relevance and connection that is at the heart of promotional branding. The new brand recently been launched but has already has aligned the company internally towards one vision and received positive feedback from their clients.

  • Naming
  • Brand architecture
  • Brand voice & messaging
  • Brand assessment
  • Brand positioning
  • Internal Communications

Heart Check Challenge

People want to be part of something bigger. They want to share things that matter. To break through the noise and clutter of February’s national health month, we approached our client, Bon Secours Heart & Vascular Institute of Richmond, Virginia, with a way to make people pay attention and take charge of their heart health, plus overcome apathy and the lack or awareness around heart disease. 


  • We’d bring it to them.
  • We’d make it easy.
  • And we’d create a movement.

The multi-channeled campaign included radio, digital, outdoor, social media, public relations, print, and tv all driving to a custom microsite. The heart check challenge resulted in over 25,000,000 impressions and 7,000 taking action in just one month.

  • Traditional Media
  • Digital Marketing
  • Public Relations
  • Market Research
  • Campaign platform
  • Creative Strategy